BIG ONE logo
A 3D jaguar leaping out of BIG ONE's curved LED display above a Lahore street at night

Bigger than life.
Louder than words.

Pakistan's first and first-of-its-kind 3D mega-digital landmark has arrived at the heart of CBD Punjab Quaid District, Lahore. A screen built for brands that don't just want visibility — they want to become a landmark.

Enter to Learn More

Lahore's new
visual icon

The world's biggest brands are built on unforgettable moments. BIG ONE brings that same ambition to Pakistan — creating a new destination where technology, architecture and creativity come together.

Located at the gateway of CBD Punjab Quaid District, BIG ONE transforms every journey into a brand experience.

Why
Big One

Not just a screen — a city-scale experience

Coca-Cola creative running on BIG ONE's curved display above a city street at night
01

Unmissable Scale

With a massive curved L-shaped display architecture, BIG ONE commands attention from every direction.

  • ~8,475 sq ft digital canvas
  • 2.5M+ daily impressions
  • High-velocity vehicular and pedestrian visibility
Fanta creative running on BIG ONE's curved display above a city street at dusk
02

Next-Generation 3D Technology

BIG ONE brings brands into the third dimension with anamorphic 3D experiences designed to make products, characters and stories leap beyond the display.

  • Immersive product reveals
  • Larger-than-life storytelling
  • Viral social moments
  • Camera-optimized 3D experiences
Sting energy drink creative running on BIG ONE's curved display amid city skyscrapers
03

The Power of Location

Situated at Vertex, CBD Punjab Quaid District, Lahore, BIG ONE stands at the intersection of commerce, movement and modern Pakistan.

  • Every visitor.
  • Every commuter.
  • Every moment.

The numbers that
make an impact

802,185

Daily Impressions

8,475SQFT

Mega Digital Canvas

10,000+NITS

Ultra Bright Display

12/7

hours - days

Make your brand
break through reality

BIG ONE is engineered for brands that think beyond traditional advertising. Create experiences that stop traffic, capture cameras and turn audiences into storytellers.
An astronaut breaking out of BIG ONE's display frame against a starry night sky
Product Launches
A phone creative appearing to extend out of BIG ONE's display over the city
3D Anamorphic Experiences
A car creative with green lightning effects running across BIG ONE's display
Brand Takeovers
Tim Hortons coffee cup creative displayed on BIG ONE against a blue sky
Seasonal Campaigns

Engineered for excellence

Powered by advanced LED technology, BIG ONE delivers exceptional clarity, colour depth and performance built for premium outdoor experiences.
Technical diagram of BIG ONE's display panel: 4,560 px wide by 2,840 px tall, split into 2,240 px, 720 px, and 1,600 px sections, with the 720 px panel forming the curve.
Isometric schematic of BIG ONE's L-shaped curved bend.

Book your place now!

Direct Booking Line: +92-42-990-58100 (Ext. 169)
Corporate Inquiries: INFO@BIGONE.PK